Forward provides direct-to-consumer preventive healthcare that combines medical expertise with advanced technology, including disease detection, biometric body scans, and blood testing. Forward was created to address the three fundamental challenges of healthcare: cost, accessibility, and quality. Investors include Khosla Ventures, Founders Fund, Softbank, as well as AI luminaries like Eric Schmidt (former CEO and Chairman of Google), Demis Hassabis (cofounder of DeepMind), and Mustafa Suleyman (cofounder of DeepMind and Inflection AI). The company is headquartered in San Francisco with a team of physicians from Harvard Medical School, Dartmouth, UCSF and Cedars Sinai Hospital.